Marketing for Sleep Specialists
Be the Top 1% in Sleep Medicine.
Patients search for a sleep specialist.
Be the obvious choice for every patient searching for
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@dryournameWhat a home sleep test really involves
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Sample9:41
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Google Business Profilenow
A patient left a 5-star review: "Dr. Your Name took my insomnia seriously."Ads
Insomnia Treatment · Search is showing to patients near you.
Google Adsnow
Your ad is now liveInsomnia Treatment · Search is showing to patients near you.
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Bookingsnow
Home sleep test pickup booked for Wednesday, 9:30 AM.Maps
Google Mapsnow
You're in the top 3 for "sleep apnea doctor near me".Google AdsSample
Sleep Apnea Testing · SearchEligible
Clicks0
Impr.0
Calls0
Booked0
Last 30 daysTop of page rate ↑
Somebody wins this search tonight. Make sure it's you.
The Sleep Patient's Search Map
Every search a sleep patient makes. We've mapped them all.
From the 2 AM search for answers to "sleep specialist near me", we position you as the No. 1 choice at every step of the search.
Noticing SymptomsSymptom
“loud snoring”“stop breathing while sleeping”“waking up gasping for air”“tired all the time”“waking up with headaches”“falling asleep while driving”“can't stay asleep”“waking up at 3am every night”
↳Symptom pages and short videos that meet patients at 2 AM
The Partner's SearchEmotion
“husband snores and stops breathing”“partner gasps in sleep”“sleeping in separate rooms snoring”“how to get my husband tested for apnea”“is my wife's snoring dangerous”
↳Content that speaks to the partner who often books the visit
Ready to BookHigh intent
“sleep specialist near me”“sleep doctor near me”“sleep apnea doctor near me”“sleep clinic near me”“sleep study near me”“insomnia doctor near me”“narcolepsy specialist near me”
↳Google Business Profile, Maps and local SEO that put you first
Getting TestedDiagnosis
“home sleep test”“home sleep test vs in lab sleep study”“what is an ahi score”“how to get a sleep study”“mslt test for narcolepsy”“sleep study what to expect”
↳Test pages that make getting tested feel simple
Exploring TreatmentsTreatment
“cpap machine”“can't tolerate cpap”“cpap alternatives”“inspire sleep apnea”“oral appliance for sleep apnea”“positional therapy sleep apnea”“zepbound for sleep apnea”“cbt-i for insomnia”“narcolepsy medication”
↳A page for every therapy you offer, CPAP and beyond
Insurance and CostPrice
“sleep study cost”“does insurance cover a sleep study”“does medicare cover cpap”“cpap cost without insurance”“does insurance cover inspire”“inspire implant cost”
↳Coverage pages that turn cost worries into booked tests
Facing Their FearsReassurance
“is sleep apnea dangerous”“sleep apnea and high blood pressure”“hate wearing my cpap mask”“is inspire surgery safe”“sleeping pills long term side effects”“is narcolepsy treatable”
↳Honest video answers that earn trust before the first visit
Touch Points
Search captures demand. Social creates it.
Sleep patients search at 2 AM, and their partners search the next morning. We meet both on video and social, and in the AI answers they now trust, so more tests start with you.
Google Business ProfileHome Sleep Test PageChatGPT AnswersGoogle AI OverviewsCPAP Alternatives PageInspire Candidacy PageInsomnia and CBT-I PageNarcolepsy PageSTOP-BANG Screening QuizCPAP Mask Fit VideosCPAP Follow-up ProgramReview EngineGoogle AdsMeta AdsLocal SEOPrimary Care Referral OutreachDentist Referral ProgramENT Referral NetworkEmail NurtureHealthgrades and ZocdocYouTube ExplainersPatient Story Films
Your Digital Presence
Patients meet you on their phone before they meet you in person.
Neuromarketing Applied
Neuromarketing principles, applied to attract more sleep patients, tested and treated..
Every therapy gets its own page, message and principle, built for how sleep patients actually decide. A personal brand that attracts patients ready for real sleep answers..
Cognitive Fluency·The front door to your whole sleep practice.
Get tested for sleep apnea at home.
A simple overnight test, in your own bed.
How it works: Showing how simple the test kit is removes a common reason people delay.
Book a Home Sleep TestBuilt into your personal brand & treatment landing pages.
How We Do It
Built in one month. Grown with you every day after.
We get to know your practice.
A deep-dive with you on your goals, your patients and your market, plus a full audit of everything you have online today.
↗Goals and ideal patient defined
↗Website, ads and profiles audited
↗Patient searches mapped
Launch is day one. We're with you every day after.
A dedicated team working on your brand every single day, for as long as you practice.
Every day
✓Spot trends and act on them
✓Content goes live
✓SEO, AEO and GEO that keep strengthening your brand
✓Ads monitored and tuned
✓Every inquiry followed up
✓Reviews answered
Every week
✓New reels and films
✓Campaign optimization
✓Lead quality check
✓Search ranking review
Every month
✓Growth report you can read in 5 minutes
✓New pages and articles
✓Strategy call with your team
Every quarter
✓Brand and market review
✓New campaigns and offers
✓Fresh shoot day
✓Next-quarter roadmap
Your Move, Doctor
Millions search
for a doctor
they can trust.
Are you the
one they're
choosing?
30 minutes. No fee. An honest look at what it takes to make you the doctor your niche talks about.